What loan officers and realtors want from a title company website

Loan officers and realtors choose the title company that makes their day easier. Your website is often where they decide, and these are the six things they check.

1. An instant quote

A fee estimate in under a minute, on every page. A short quote form or calculator saves your team a phone call per quote.

2. Online orders

An order form with a place to upload the purchase contract. Partners can open a file at 9 PM without waiting for your office to open.

3. Wire fraud warnings

Business email compromise led to $2.77 billion in reported losses in 2024, according to the FBI’s IC3 report. Put a clear wire fraud policy on every page: you never change wiring instructions by email, and clients should always call a verified number.

4. County pages

A page for each county you close in helps you show up for searches like “title company in [county]”. About 27,100 people a month search “title company near me” in the US.

5. Real people, direct lines

Escrow officers and closers with photos, direct numbers and emails. Partners want to reach a person, fast.

6. Guides partners can share

A simple closing guide for buyers and sellers that agents can send to their clients, with your name and number on it.

A note on compliance: referral rewards are restricted under RESPA Section 8. Keep partner marketing focused on service and speed, and check promotions with your compliance counsel.

Sources: FBI IC3 2024 report, via CertifID; OpenRush keyword data, US.